‘La crisis’ is trying to back us into a corner. Many people are living in fear, giving up their dreams and surrendering to a closed and somber negativity. I don’t deny that the crisis and all its threats are real. If you have a job in Spain (or anywhere) now you are lucky, especially if it’s one that truly motivates you, as is my case. Yet hiding away is not the solution. It is the hour of the entrepreneur and the SMEs (Pymes). Inaction is a crisis’ best friend. To create employment and money injections we need to create business. We need to find out what and where the international markets are, and what skills we need to fill niches quickly and easily.
If you you don’t have the right skills, go out and get them (¡fórmate!) or look for someone who already has them to join your team. Teamwork, hard work and creativity are more important than ever. In our 2.0 world, information is abundant and start-up and marketing costs are low. And in an ‘espanglis’ world we should feel particularly fortunate: English and Spanish (along with Mandarin Chinese) are the top languages in international business. So, eyes open and minds alert. It is time to turn our ‘miedos’ into productive energy, to take some risks, and to assume responsibility for our actions.